Sales Development Representative offer letter template

SDR offers are often the candidate's first real offer letter. Keep it short, keep the numbers clear, and spell out how meetings are counted. The teal cover reads friendlier than a legal-looking page.

Sample pay
$55,000 a year
Type
Full-time
Work model
On-site
Design
Friendly

What to include in a sales development representative offer letter

  • Base, OTE and the quota in meetings or pipeline, with the measurement period.
  • How a 'qualified' meeting is defined.
  • Ramp quota for the first quarter.
  • On-site expectations and hours.
  • The promotion path if you have one (SDR to AE in 12 to 18 months is a common line).

Questions

Should SDRs be exempt or non-exempt?
It depends on duties and salary; many SDRs are non-exempt in the United States. Check with counsel and state it in the letter.
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