VP of Sales offer letter template

Executive offers carry terms a standard letter does not: severance, change-of-control acceleration, a board-approved equity grant stated as a percentage, and a bonus plan that is a large share of the package. The letterhead template puts these front and centre in a formal layout.

Sample pay
$240,000 a year
Type
Full-time
Work model
Hybrid
Design
Executive Offer

What to include in a vp of sales offer letter

  • Base, target bonus as a percentage of base and what it is measured on (bookings, ARR, EBITDA).
  • Equity as a fully diluted percentage, the vesting schedule, and acceleration on change of control.
  • Severance: months of base and benefits continuation on termination without cause.
  • Signing bonus and clawback.
  • Reporting line and board or executive-team membership.
  • A note that the equity grant is subject to board approval.

Questions

Should severance be in the offer letter?
Yes, at this level. Candidates will ask, and a letter without it is renegotiated before signing.
Single-trigger or double-trigger acceleration?
Double-trigger (change of control plus termination) is the common compromise. State it plainly.
Sending this to a real candidate?

The app sends it as a private link with e-signature, keeps every version on record, routes it for approval and pushes the hire into your HR software.

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